With the warm weather upon us, and schools about to let out, the summer vacation time is upon us once again.
The summer vacation really became a part of Americana in the 1950s. The old jingle “See the USA in your Chevrolet” was copyrighted in 1950. This came along with a push from any and all organizations that had something to gain from people getting out there and taking a road trip. Included in this list would be the local Chamber of Commerce, as we see here in this pamphlet for Great Smoky Mountains National Park and Gatlinburg, Tennessee.
This brochure on one side totes all the benefits of visiting Great Smokey Mountains National Park, while the other side is classic boosterism. This propaganda offers some interesting insight into life 60 years ago. For one, we know thing cost more now than back then. Well this brochure reinforces that with the subtlety of a hammer. Some of the new civic works in Gatlinburg, along with their price tag, include:
New city water system: “three quarters of a million dollars”
New highway construction with a new sewer system: “one and a half million dollars”
New golf country club: $250,000
New civic auditorium: $400,000
The brochure also states that Great Smoky Mountains NP is the most visited of the National Parks, a fact that remains true today. Along with this bit of trivia the brochure also informs the potential visitor that “At all times dress for both men and women is carefree, but in good taste.” The American Legion & Elk’s Club are present “to add to your enjoyment” along with a large list of entertaining activities in and out of the Park, including: motoring, quin-pin bowling, roller skating, candy making, trackless train, and television.
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